Over 4,000 people applied to test drive the Ford Fiesta well before the official American launch. But only 100 were chosen to be Agents of the Fiesta Movement. 100 agents will be spending six months behind the wheel of their own Fiesta, sharing their experiences, and completing monthly missions to show everybody what experiencing the Ford Fiesta is all about, way before the cars launch here in the U.S. in 2010.
Check out www.fiestamovement.com where all the agents’ content across the web is pulled to let you follow the Movement in one convenient place. And then each month will highlight different themed missions, from travel, adventure, and social activism to technology, style & design, and entertainment.
So browse the agents, pick your favorites and follow them on their journey with the Fiesta Movement. And keep your eyes open… a new Fiesta might drive right next to you on your way home.
