Filed under: American Idol Ford Videos | Tags: american idol, commercial, ford, fusion
This week’s American Idol Ford video featured the finalists singing “I Want to Break Free” and the new 2008 Ford Fusion. Check it out and let us know what you think? Have you driven a Fusion yet?
Filed under: American Idol Ford Videos | Tags: american idol, commerical, focus, ford
For those of you following American Idol you may have seen some of the new Ford commercials featuring the finalists. They film a new commercial every week with the remaining singers. Check out this week’s video with the new 2008 Focus and the remaining 7 finalists singing “I Just Want to Celebrate.” And check back next week for the next video in the series….
You may have seen the commercials for sync on tv or even online, but how familiar are you with it? Have you had a chance to try it out for yourself? As a person who never leaves the house without my cell phone, and rarely without my mp3 player, I have become completely enamored with SYNC. No longer do I have to shuffle around my cds or put my cell phone in a noticeable spot so that I don’t miss a call due to the radio playing.
For those of you who aren’t familiar with SYNC by Microsoft, it controls your blue-tooth equipped cell phone, iPOD, Zune, or other MP3 player. And it’s more than just a hands-free way to stay connected. Exclusive to new Ford, Lincoln, and Mercury products, SYNC uses state-of-the-art voice recognition software to operate your cell phone and digital media players. You no longer have to fumble to scroll through long play-lists or telephone contact lists while driving. You simply tell SYNC what you want to hear or who you want to call, and then let SYNC do the rest.
So if you haven’t tried out SYNC yet… what are you waiting for? Come on in today and we will demonstrate how SYNC can work for you.
If you are looking for a quality vehicle that has the features you are looking for… then look no further! Check out the following article and see how Ford is one of the best in the business.
The following is an article that was just posted on Automotive News on April 7, 2008:
DETROIT- Ford Motor Co. is trumpeting its quality gains as it launches an advertising campaign designed to get consumers to reconsider its vehicles. Quality is one of four virtues Ford touts in its new “Drive One” campaign that kicks off Tuesday April 8th, with commericals on the top-rated TV show, Fox’s “American Idol.”
“In the last three or four years, we’ve really built a strong case to go out to customers and present them with how we’re doing on quality, so we can encourage them to consider Ford products,” said Mark Fields, Ford’s president of the Americas, in an interview today. He was speaking from Las Vegas, where executives are meeting with dealers this week to showcase Ford’s plans for product introductions, marketing and dealer incentives for the next 12 months.
Ford today released the results of an internal quality study that executives say shows the automaker’s quality is on par with Honda and Toyota. The study results for the first quarter show Ford’s domestic brands improved 8 percent from last year with a combined average of 1,284 things-gone-wrong per 1,000 vehicles during the first three months of ownership, according to Ford. That compares with 1,250 things-gone-wrong for Honda and Toyota. Ford, which commissions RDA Group, of suburban Detroit, to conduct the study, called the results a statistical dead heat.
In addition to quality, the “Drive One” compaign also aims to promote safety features, environmentally friendly initiatives at Ford and smart technology such as the Sync system that allows in-vehicle voice operation of music players and mobile phones. Ford’s challenge, Fields said, is overcoming “the perception gap on our quality, the perception gap on how green we are, the perception gap around the technology and the features we have in the vehicle.”
